Video distribution company Brightcove announced its acquisition of Zencoder to coincide with its second-quarter earnings announcement in July, paying $30 million for the cloud encoding startup. And it's already working to add more features and functionality to the encoding side of the business, with the launch of two new offerings to improve live and on-demand video playback. The first of the two new products, Zencoder Instant Play, will provide near-instant gratification to customers who want to very quickly get video files up and available on the web. In Zencoder's old workflow, customers would upload video, wait for them to process, and then wait for them to get sent out to a CDN before they were available for viewing. Now, almost immediately after a video is uploaded, its bits will begin to be made available to users. That means customers can begin embedding the on-demand video even before it's finished uploading.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Kth6ITTTYZ8/
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